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Booking intelligence for service businesses

The smartest booking platform.

Ctrl & Book brings flexible pricing, booking capacity, customer engagement, and team operations into one system—so you grow revenue without constant manual work.

30-day free trial · no card required Launch in minutes Built for multi-location teams
Team Schedule — Plan coverage, gaps and hours in one view
01 · Team SchedulePlan coverage, gaps and hours in one view
Booking Widget — The customer side, embedded on your own site
02 · Booking WidgetThe customer side, embedded on your own site

One platform, many operating models

Built around how your business actually books.

Configure spaces, professionals, classes, resources, and locations without forcing every business into the same workflow.

Multi-location teamsShared standards and reportingBrooklyn StudioQueens AnnexHudson LoftStart with multi-location
Photo studiosRooms, sets and backdropsStudio ACyc wallBackdrop rail
Barbers & salonsServices and professionals
Fitness & classesShared capacity and events
Spas & wellnessTreatments and resources

The operating system behind every booking

Booking is the start. Revenue and operations are where you win.

Replace disconnected calendars, spreadsheets, task apps, and pricing guesses with one coordinated workspace.

Revenue & pricing engine

Price every hour intentionally. Use clear rules to protect margins and keep control over quieter capacity.

Morning and evening rates
Weekday and weekend pricing
Time-window and seasonal rules
Recurring and special-date adjustments
Promo-code pricing
Resource-based pricing
Location-level pricing

Automation

Keep customers informed and your calendar moving without repetitive admin work.

Booking confirmations by email and SMS
Time-before-session reminders
Cancellation communication workflows
Pricing-rule actions triggered by bookings

Revenue intelligence roadmap

Built to grow into demand forecasting, automated demand and occupancy-led pricing, early-bird and last-minute offers, packages, gift cards, memberships, and corporate or VIP rates.

One loop, not four disconnected tools.

A quiet Tuesday becomes a booked Tuesday without anyone watching a dashboard.

  1. Monitoring

    Quiet hours, unfilled capacity, and lapsing customers surface on their own.

    Opportunity signals

  2. Suggestion

    The gap becomes a specific, priced action you can accept or ignore.

    Pricing & promo rules

  3. Promotion

    The offer goes out over email and SMS, and books back into the same calendar.

    Campaigns & broadcasts

Opportunity Monitoring — Every open opportunity becomes a promotion suggestion
03 · Opportunity MonitoringEvery open opportunity becomes a promotion suggestion
Loyalty & Promotions — Automatic price adjustments, no code needed
04 · Loyalty & PromotionsAutomatic price adjustments, no code needed
Team operations

Know who is responsible, what is due, and what every hour costs.

Plan daily coverage, assign work with clear owners and deadlines, record incidents, and turn approved hours into a clear hours-and-pay estimate.

Build your team workspace

Monday operations

Coverage, accountability and hours in one view

92% complete

Plan coverage

See who is working, where they are assigned, and where support is missing.

Track hours and pay

Approve worked hours and report estimated amounts owed for every team member.

Assign and finish work

Assign owners, deadlines, comments, and completion status to every task.

See performance signals

Use coverage, completed tasks, approved hours, and incidents to review follow-through.

Hours approvedReady to report
86.5hthis pay period

Priority work

Buy cake for birthday sessionToday · Maya
Publish Facebook promotionTue · Jordan
Review lighting incidentWed · Alex

One connected workflow

Availability, bookings, checkout, reminders, team coverage, and reporting share the same operational context.

More ways to sell

Start with add-ons and promos, with packages, memberships, group offers, and gift cards on the revenue roadmap.

Control without bottlenecks

Give owners, managers, and staff the right access while keeping responsibility visible.

Pricing

Start free. Pay when it pays for itself.

Every signup starts with a 30-day trial of Chorus — no card required. After that, stay on Improv forever or pick a plan. Annual billing saves 20% on paid plans.

Improv

Everything you need to run — free forever.

$0/mo

No card required. Free forever. 2% per booking, nothing else.

  • 10 seats · 5 locations
  • Online booking + email notifications
  • Migration import (Acuity CSV)
  • “Powered by Ctrl & Book” branding
Start free

Solo

For a small team ready to sell more.

$19/mo

$182.40/year — save $45.60

  • Everything in Improv, plus:
  • 3 seats · 1 location
  • Gift cards, packages & memberships
  • Smart booking suggestions
  • No platform fee
Start 30-day trial
Most popular

Chorus

For growing teams that live in their calendar.

$39/mo

$374.40/year — save $93.60

  • Everything in Solo, plus:
  • 10 seats · 5 locations
  • “Powered by” branding removed
  • 2,000 campaign emails/mo
  • SMS add-on available
  • No platform fee
Start 30-day trial

Maestro

For multi-location operators.

$950.40/year

Equivalent to $79.20/month · Annual billing only

  • Everything in Chorus, plus:
  • Unlimited seats · 10 locations
  • White-label + custom domain
  • Concierge onboarding & benchmark insights
  • No platform fee
Start trial

When does a paid plan pay for itself?

Improv takes 2% of your card payments. Every paid plan takes nothing. This is the monthly booking volume where dropping the fee covers the subscription — computed from the list prices and platform fees above.

improvsolo

No platform fee · $19/month · 3 seats · 1 location

$950/mo in bookings

improvchorus

No platform fee · $39/month · 10 seats · 5 locations

$1,950/mo in bookings

improvmaestro

No platform fee · $950.40/year · Unlimited seats · 10 locations

$3,960/mo in bookings

Give your team control. Give yourself clarity.

Start with a polished booking experience, then add the pricing intelligence and operating discipline that help every location perform better.

Optional SMS booking updates

Customers may opt in to confirmation, reschedule, cancellation, and business-reply texts. Message and data rates may apply; consent is not required to book. Reply STOP to opt out or HELP for help. Review the full SMS opt-in details.